What is considered a good cart abandonment rate?

Wouldn't it be great if 100% of carts completed the checkout? Unfortunately that isn't the reality for 100% of online stores.

Across all Recapture.io accounts, we tend to see an average 50% cart abandonment rate. So you can expect about half of the people who add something to their cart to never complete the checkout.

If your cart abandonment rate is higher than 75%, this could mean your checkout has some issues. Maybe you are asking too many additional questions? Maybe it is not formatted correctly on all modern browsers. If you don't have a responsive checkout, you may be getting a high abandon rate from mobile users. Make sure your checkout is well optimized and easy to navigate if your abandon rate is higher than 75%.

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