How many campaigns should I setup?
Here are a couple key points to remember when setting up your campaigns:
1) Send the first email quickly. We recommend sending it 30-60 minutes after the cart is abandoned. Maybe the user got distracted, maybe they didn't realize the checkout wasn't finished. Whatever the case, you want to remind them quickly that their cart was abandoned.
2) Send a follow-up a day later. The Recapture system will only send additional emails to people who have not checked out yet. So if someone gets your first email in 30 minutes and then completes a purchase, they won't get any more abandoned cart emails. We check for the email address so it is possible that if they complete checkout using a different email address, they may get additional follow-up emails from their first abandoned cart.
3) Send a 3-7 day follow-up with a little something extra. Can you offer a discount coupon? Maybe a couple testimonials from past customers? At this point it's also helpful to ask the person why they still have not purchased.
At most, we recommend sending 3 emails after a cart is abandoned: 30 minute, 1 day, 7 day. You can tweak each one to perfectly fit your scenario but we have seen this combination yield the best results.
Don't send to many, and don't be too shy!