How can I use coupons in Recapture?

Recapture supports two types of coupons in our service:  global coupons (ones that are available to anyone and typically are widely-promoted) and unique coupon codes (ones that are generated for a single person and allow only a single use)

This article is about global coupons, if you need to use single-use, unique ones, try How to configure Unique Coupon Codes.

Recapture supports the use of (global) coupons from your store in abandoned cart and winback emails.  Here's how to enable that:

  1. First, configure the coupons in your store.
    1. Shopify instructions
    2. Magento 1 instructions
    3. Magento 2 instructions
    4. WooCommerce Instructions
    5. Easy Digital Downloads Instructions
    6. BigCommerce Instructions
  2. Now that you have a coupon, copy the code you plan to use (we'll use "FLASH25" in our example here)

  3. Go to the Campaign you want to apply the discount to (one of the emails in your series).  Jump to Campaigns

  4. Click Edit for that campaign

  5. Click the LOWER left Settings near the top:

  6. Inside of Campaign Settings, enter your discount code in this field:

    Which looks like this after you're done:

  7. Optional: Display the coupon code directly in the email text

    You can also SHOW the coupon code directly in the email itself so your customers know what kind of discount you're offering.
    Two ways you can do that:

    1. Use the field code from our variable list: {{ discount }}
    2. Use our click-to-insert field from the Drag and Drop email editor

The first way is certainly very simple if you're familiar with template substitution.  But if you're in the editor, you don't need to do that, you can just click in your text where you want it inserted
and then click this section of the editor, to the right of the text:
That automatically inserts this into your email body:
And when the email is rendered for your customer, it will show the discount you selected above (in this case, Free Shipping over $50)

Save your work at the upper right when you're done:

  • The discount code will be added to the Return to Cart button on the email.  When the user clicks it, the discount will be applied automatically during checkout:

  • Still need help? Contact Us Contact Us