How does the Live Cart Feed work?
How do I access Live Cart Feed?
What do all those columns mean?
Which column is the most important?
First column is anyone who is visiting your site and is adding items to their cart. Second column are those carts that have no more activity for 30+ minutes, they are abandoned. The third column is the magic one. That's the same as the second column, but these carts entered an email address for us to be able to use to recover them. The fourth column shows all sales that have happened on your site, and those that Recapture helped with are marked with an "Assisted" badge.
Carts move from column 1, to 2 OR 3, and then 4 if they purchase. An abandoned cart is either in column 2 or 3, not both. Ideally you want as many in column 3 as possible--that increase your recovery rates substantially.
How do I get more carts in column three (Recapturable)?
It's important to capture as many emails as you can to maximize cart recovery. We have an article that talks about tips we have to improve that: