How does the Live Cart Feed work?
Our most popular feature by far is the Live Cart Feed. Live Cart Feed enables you to see live, real-time activity on your store. It also displays carts that are in various states and how they got there. It also tells you what will happen to them (e.g. emails pending, email sent, actions taken). It's the most critical part (and unique feature!) of Recapture. No other email provider supports this today.
How do I access Live Cart Feed?
It's also accessible from the left-side menu and from the Abandoned Carts section under 'Carts'.
It looks like this:
What do all those columns mean?
Active: The first column is carts that are active on your site (customers actually adding stuff).
Abandoned: The second one is where customers have left the cart alone for more than 30 min and didn't provide an email while on your site.
Recapturable: The third column is the one where we can help the most--abandoned carts WITH an email. These are who we will send emails to as they happen.
Converted: The last column is customers who have actually bought from your store. If Recapture helped, then we add a green "assisted" badge to the cart. it will show BOTH your regular sales AND those carts recovered by Recapture. Recapture doesn't count your regular sales as part of the "recovered" revenue unless we've helped with our emails.
Which column is the most important?
They all have a story to tell about your store, but the one Recapture is most concerned with is the third one--Recapturable. These are carts that Recapture will actively try to contact and recover. You want as many carts in this column as you can get.
How do I get more carts in column three (Recapturable)?
It's important to capture as many emails as you can to maximize cart recovery. We have an article that talks about tips we have to improve that: