How to tag products for segmenting in Recapture

How can I tag products for proper segmenting in Recapture?

Recapture allows you to use tags for segmenting your campaigns.  How can you set that up in Shopify?

Tags are different from SKUs. A SKU should be unique to the product but multiple products can share the same tag and a single product can have multiple SKUs (for example, depending on variants).  Tags allow you to group certain products (kind of like a product category, but it's more powerful than that).
Tags can be set in the product details page in the bottom right, below Collections as shown here:

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