How do I setup and edit Campaigns?
Creating New (Triggered) Campaigns in Recapture
Campaigns are the heart and soul of Recapture--with a campaign, you send a particular email that is triggered by an event (such as a cart being abandoned, or a review request following product purchase) sent at a particular time (such as 30 min or 14 days after the event).
Recapture supports 3 types of triggered campaigns today:
- Abandoned cart emails
- Post-purchase emails (review reminders, welcome emails, etc)
- Winback emails
We also support broadcast campaigns (which are scheduled or sent immediately for promotions or newsletters). Broadcasts are different than triggered campaigns and you can learn about editing broadcast campaigns here.
How to add a new Campaign
- Abandoned cart emails: https://app.recapture.io/account/abandoned-carts/campaigns
- All post-purchase emails (review reminders, welcome, etc): https://app.recapture.io/account/review-booster/campaigns
- Winback emails: https://app.recapture.io/account/winbacks/campaigns
Next, click on Add Campaign at the top right:
After that, enter your campaign name, subject line and precise timing of the email:
Don't worry, you can always edit these values later if you need to! If you're doing Google Analytics tracking of your campaign clicks, you can edit this info in the next box:
IMPORTANT: If you're on Shopify, you must enter the UTM parameters when you first create the campaign and only at that time. Because of limitations in the Shopify Marketing API, once you enter these values, they can't be edited later.
Once you're done, click Next Step:
This will take you to the Email editor here:
Where you can fully control the content of what to send. Be sure to click Save when you're done:
If you want to change your logo, try these steps here.
Editing Existing Campaigns in Recapture
Editing existing campaigns is easy in Recapture. First, find the campaign you want to change:
- Abandoned cart emails: https://app.recapture.io/account/abandoned-carts/campaigns
- Review reminder emails: https://app.recapture.io/account/review-booster/campaigns
- Winback emails: https://app.recapture.io/account/winbacks/campaigns
Next, hover over the campaign you want to edit and find the edit button:
Click Edit to open up the email editor:
If you want to edit the subject, campaign name, timing or UTM parameters (except on Shopify), find this Setting button and click it:
Which allows you to edit those values:
IMPORTANT: If you're on Shopify, you must enter the UTM parameters when you first create the campaign and only at that time. Because of limitations in the Shopify Marketing API, once you enter these values, they can't be edited later.
When you're done, be sure to activate the campaign in order to start sending emails!